Every Realtor is bombarded by offers from companies that want to build your website and by companies who sell the tools for Realtors to make a website of their own. Deciding how to actually get a personal website can be overwhelming.
Do you pay someone to make your website? If you want someone to make your website, how do you figure out who to use, how much to pay, and what you need? What a dilemma!
Or do you make your own website? Then the questions become how much do you actually need to know to build a website, what services are out there, and is it really as easy as they say it is?
In our recent post titled A Peek Into Website Your Future, we listed out three of the most common reasons we hear that Realtors don’t have a personal website:
- “I know I need a website, but I just don’t have time.”
- “I know I need a website, but I can’t afford to pay for one more thing.”
- “I know I need a website, but I don’t want to update it with my listings.”
But another reason that we suspect would be:
- “I know I need a website, but I just don’t know what the best option for me is.”
We know figuring it all out can be overwhelming, and we want to help you understand what your needs and comfort level are. If you are considering getting a personal website, and we hope you are, you will find this information long, but full of value bombs!
Your options are broken into three groups:
- Paying for someone/company to make your website.
- Making your own website.
- Paying a company so you can make your own website.
Options for Paying for Someone to Make Your Website
You should use this option if you don’t have time to make your own website. If you don’t feel comfortable to learn the technology. If you want a good website done right.
There are several options for you to consider that are all very different.
Option 1. General Website Developer
There are a lot of people and companies out there that build websites for any type of business. And they usually build really nice looking websites. They may even have a couple clients who are Realtors. In general, this type of website will cost several thousand dollars. You may have to find hosting yourself, or they can host it for you for a reasonable monthly fee. You will have to pay for IDX on your own. Just make sure these developers have really good experience with Realtor websites, because your needs are unique. View our recent post titled the 5 Elements Every Realtor Website Needs to ensure your website designer makes you a website specific for your real estate business.
Option 2. Real Estate Website company building custom websites
These companies are similar to General Website Developers in Option 1, except that they know the real estate industry. They know your needs very well. They usually have the same type of pricing as General Website Developers. You may have to find hosting and IDX yourself, or they can host it and include IDX for you for a monthly fee. And they sometimes offer additional services they will charge you for, like a custom integrated CRM, blog posts, and advertising on Facebook or Google AdWords. (side note: be very cautious about buying blog posts, because the same posts are typically sold to many Realtors, and having duplicate content on the internet will hurt your SEO)
Option 3. Real Estate Website company building semi-custom websites
These companies have website templates for the websites they build. There are customizations, like logos, fonts, colors, images, content, and many other things to ensure your website is unique. The companies will either charge a more reasonable one time fee than the first two options (less than a thousand dollars), and charge a monthly fee (less than $200). Usually the fees include IDX and hosting, but sometimes you have to pay for those yourself. Check the fine print. And they sometimes offer additional services for additional costs.
Option 4. Bare bones real estate website
You want to check the box that says “I have a personal website” with no frills, no IDX or IDX with little functionality, and limited localization for your communities? This option is good for some people in some less competitive markets. This type of website will be very inexpensive, sometimes with a small one time fee, or a very small monthly fee.
If you want someone to make your website for you, you should first determine your needs and how much you can spend. This will help you determine which of the four option classes you fit into.
Then you need research companies, and compare them against each other. Why spend time researching? One reason is that you will be spending at least several hundred dollars up front in setup costs, unless you go for Option 4. Another reason is that you need to make sure it fits into your current business and marketing strategy, and your future strategies.
Options for Making Your Own Website
We won’t spend as much time on this one, because there are two very different options for this.
Option 1. Website for technical people
You have probably heard the term “WordPress” if you have looked into getting a website. WordPress is the platform that most websites are being developed on. Why? Because it’s good; it has great built in SEO; it has great flexibility. Unfortunately, it also requires a certain level of technical expertise and time to learn it. But once you know how to use it with an intermediate level of technical expertise, you can create some amazing websites. You will still have costs with a WordPress website, like buying a domain name, IDX, hosting, a specialty theme if you want one, and some other additional utilities. You can build your own website from as little as $10/month (no IDX) to around $100/month. Agent Sidekick is built on WordPress.
Option 2. Website for non-technical people
These include website development platforms like Wix, Weebly, Squarespace, Jimdo, and a few others. You can make a nice looking website very easily with these, and costs range from FREE to $10 or $20 per month. These are great for beginner website developers, and many of them have great reviews. They may have limitations. One being that they may not be able to integrate IDX. But if creating your own website interests you, then it would be worthwhile to research these options to determine the one that will work best for you.
If you want to build your own website, and you don’t have time to learn WordPress, then we highly recommend an easier platform discussed in Option 2. However, WordPress is an open source platform, so people and companies have developed a lot of exceptionally useful tools that are compatible with WordPress and can be used on any WordPress website. These tools are not usually available for the platforms in Option 2, like Wix, Weebly, Squarespace, Jimdo, and others. You need to consider that if you plan to expand the functionality of your website, it might be difficult to transfer your website from an non-technical website from Option 2 to WordPress.
Options for Paying a Company for You to Make Your Own Website
Yes, these exist. You pay someone for the templates and tools, and then you build the website. These companies do fit a niche for some Realtors.
These companies have created templates and website development tools on WordPress. They make it almost easy as Wix, Weebly, Squarespace, and Jimdo to build and customize your own website. There are huge benefits to this, in that the website will have all the customizations available on WordPress, the speed of WordPress, and will definitely integrate with IDX. The drawback is that they will cost almost as much as (or more than!) companies developing semi-custom websites for you, and you have to do the work yourself. You may also need to pay additional for IDX and hosting.
As you can see, there are lot of options to consider for your new website. But that’s a good thing, because every Realtors’ needs are different. Some want to be delivered a turnkey website, while some want to dive in and build their own.
One thought is that you are a Realtor, not a website developer. Do you think that you can build a website that is to your quality standards?
Another thought is that your time is better spent on your business, not building a website. Consider it will take months to learn WordPress, plus months after that to build your website, plus many hours per month to maintain it. That time would take you away from your real estate business.
Curious about where Agent Sidekick fits in to those options? We build websites for Realtors under Option 3: Real Estate Website company building semi-custom websites. The difference is that we do much more than that. We recommend that you take a Product Tour or contact us for a Free Consultation to learn more.