SEO, or Search Engine Optimization, is the most important thing you’ll never see.
So you have a Beautiful Website, but what good is it if nobody finds it?
How often does somebody tell you the name of a website that you should visit, you write it down, and then type it in when you go home? If you’re like most people, this rarely happens.
But how often do you use Google instead to find that website? Countless studies have shown that well over half of all website traffic starts at the search bar.
What does this mean?
It means that if your website isn’t optimized for search engines, then your website just won’t get found. What is the point of having a website if it doesn’t get found? It’s like your brokerage having no sign on the building, no street number for people to find you, no windows for people to admire the featured properties for sale, and the entrance is through a dark alley that nobody wants to walk down even if they knew there was a door there.
Another fact is that 64% of all internet searches (on desktop) come from Google, while only 20% from Bing, 13% come from Yahoo, and 3% from everyone else. So maximizing for Google means that you are maximized for the majority of website traffic.
It’s important to understand that the rules that Google uses for determining the websites that show up at the top of searches are more secret than the formula to Coca-Cola and more guarded than the gold at Fort Knox. But there are tools and strategies that website developers can use that are very effective.
A lot of website developers claim that they are good at SEO. But hiring a developer for SEO is much like hiring a plumber. They may say they are good, but you never see the actual work that they do or know if it’s done right until your pipes start to leak 5 years later and the plumber is long gone.
Bottom Line: SEO is important, but there is no perfect answer on how to be the best.
SEO service provided by Agent Sidekick
All websites developed by Agent Sidekick incorporate SEO strategies for our clients.
- We use tools on the backend and submit the necessary information to Google prior to your website going live.
- We work with our clients to make sure their content is keyword rich.
- We create the types of pages to let the search engines know that our clients are a local authority.
- We use an industry leading IDX that provides property level SEO results.
We guarantee that we are doing everything on our end to ensure that your website has the best search engine rankings as possible.